Kraken Becomes Official Crypto Exchange Sponsor of 2026 FIFA World Cup

Kraken, a leading cryptocurrency exchange, has announced its partnership with FIFA as the official cryptocurrency exchange sponsor of the 2026 World Cup. The event, which will take place from June 11 to July 19, will feature 48 teams competing across 16 host cities in Mexico, Canada, and the United States.

The partnership between Kraken and FIFA aims to bring cryptocurrency-related experiences and activations to fans across the globe. As part of this initiative, Kraken will provide fan-focused product experiences in Europe and North America during the tournament.

Arjun Sethi, co-CEO of Kraken and Payward, stated that 'football is the only thing that moves the entire planet at the same time.' He added that the 2026 FIFA World Cup represents an opportunity to showcase the benefits of a borderless financial system to millions of people.